Sales associate

Custom Business Solutions Welcomes Michael Beck as Vice President of Sales | News

IRVINE, Calif., March 4, 2022 /PRNewswire-PRWeb/ — Custom Business Solutions (CBS), developers of NorthStar POS, the restaurant industry’s first cross-platform point-of-sale system, today announced that Michael Beck joined the company as vice president of sales. Michael will be responsible for directing Northstar’s industry sales growth. He will work with CBS sales professionals and customers to provide industry-leading solutions to their restaurant operations. Michael’s industry experience working with large and small customers will benefit sales efforts and customers.

With over 20 years of experience in hotel operations, sales and management, Michael has lived through and through in the hospitality technology vertical. From cooking on the lines, to operations and catering services, to point-of-sale and cutting-edge hospitality-focused SaaS technologies, Michael gained a clear view of the big picture.

Prior to joining CBS, Michael came to us through Savi Solutions as Executive Vice President of Enterprise Sales. Prior to Savi, Michael enjoyed 8 successful years at Par Tech/Restaurant Magic in various progressive leadership roles, most recently serving as Vice President of Sales and Marketing. Prior to joining PAR Tech/Restaurant Magic, Michael was part of Xpient Solutions as Vice President of Sales. Beck began his hospitality technology career as a relationship manager at Altametrics Enterprise Solutions.

He graduated from University of Maryland holds a bachelor’s degree in communications, graduated from Le Cordon Bleu Culinary Academy with an associate’s degree in culinary arts and is a veteran having proudly served in United States Army.

Today, Michael spends most of his time Tampa Florida with what he calls his “little tribe”. Of his many accomplishments, Michael is most proud of his new role as husband and father. Her hobbies include games, cooking, nature conservation and outdoor activities.

“Any time on the water or on the golf course is great! Well, when it comes to golf, the most realistic description is the sunny day out of the office that I spent looking for my lost ball laughing with friends… But it works too!”

About Custom Business Solutions (CBS)

CaliforniaCustom Business Solutions has decades of experience in cash management for catering businesses to cope with technological changes in the market and its rapid adoption in the hospitality industry. Developed expressly for the restaurant industry by Custom Business Solutions, North Star provides a robust cloud-based omnichannel POS system for hospitality businesses that integrates POS, guest ordering, kiosk, web, and online ordering into a single solution. In addition to being EMV compliant, North Star is processor independent and allows hospitality businesses to choose their credit card processing company. For more information, visit

Media Contact

Julie Novella, Custom Business Solutions, 800-551-7674, [email protected]

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SOURCE Custom Business Solutions